"... super-soft and made me feel as if I were sleeping on a cloud"



Welcome to Peacock Alley, where our commitment to luxurious bedding and bath linens is about more than beautiful sheet sets and bath towels. In today’s increasingly fast-paced world, we still believe in taking the time to create luxury linens that are simple, elegant, and impeccably crafted.

We believe that everyday luxuries like fine bedding and home accessories can be modern heirlooms, and that the items you keep closest to you — sheets, bedding, towels — should be of the utmost quality. 

We’re so pleased to meet you. Make yourself at home.

This is the Peacock Alley way.

This is life. Well lived.

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For over 45 years, Peacock Alley has been committed to crafting a wide variety of luxury linens that stand the test of time and trends.

Founded by Mary Ella Gabler in 1973, Peacock Alley began with Mary Ella’s colorful patchwork pillows. Since then, we’ve evolved to focus on timeless, tailored beautiful bedding collections and bath linens in our signature palette of soothing neutral hues.

We craft our linens with pride and precision to stand up to real life, and to get even better with time and care. We source the best fabrics and fibers from around the world to construct these luxury linens in Dallas, Texas.

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Come in and explore our luxury bed linens and bath linen collections.

Select your perfect luxury sheet set and pillow cases in crisp, classic white, or choose from our signature palette of restful neutrals. Tell your personal bedding story with our cloudlike duvets wrapped in a beautiful and restful duvet cover, and topped with our delightful matelassé coverlets and shams. Round out the experience with throw pillows, cozy cotton blankets, and a perfectly tailored bed skirt. Maybe you’ll add a personal touch in our monogram bedding and bath shop. This is the upscale bedding of your dreams.

Carry the feeling of timeless beauty into your bathroom with our plush towels, tailored shower curtains and delightfully soft bathroom rugs. Our simple, timeless linens imbue your home with the relaxed, restorative elegance of a stay in your favorite hotel.

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Free U.S. Shipping and Returns!

Monogram or custom order?

Please allow 2-4 weeks lead time for manufacturing on all monogrammed or custom orders.

60-day satisfaction guarantee

If you are not completely satisfied with the quality of our product, you may return it to us within 60 days from date of purchase for a refund or replacement. Read our full policy here.